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No pressure no diamonds

Getting nonprofit right in today's digital age

Nonprofits face mounting pressures. Demand for services from nonprofits is on the rise, while fundraising potential is on the decline. As competition grows, so do opportunities to tap into an explosion of innovative technologies. What is the best place to start—and the right approach to achieving results?

CONSTITUENTS EXPECT MORE—AND WILL
GIVE MORE

Delivering a personalized experience to volunteers and donors is no longer just a “nice to have.”
In fact, an Accenture global study found that:


47%
of people want to be able to make charitable contributions via digital channels.
61%
think nonprofits should use more digital technology.

MOST IMPORTANTLY,


44%
would be willing to donate ≥10% MORE for a personalized experience. And that increases to 62% for millennials.


Source: Accenture Public Service Global Citizen Survey, May 2017

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TURNING PRESSURE INTO PERFORMANCE

How can your nonprofit transform today’s challenges into opportunities to become truly constituent centric and to differentiate through excellence? Accenture sees four ways for your nonprofit to emerge from today’s pressures as tomorrow’s “diamond:”

Diamonds

Almost half of nonprofits lack a written strategic plan—affecting their workforces and depth of impact 1. Even among those who do have a plan, yesterday’s model no longer works.

Getting it right requires a sustainable strategy and a “next-generation” organization.

What are the best ways to start? Begin by:

  • Mapping your strategy to move your organization forward

  • Building and equipping your workforce

  • Streamlining your operations

  • Communicating effectively with your stakeholders








1Source: Adapted from Concord Leadership Group’s “Nonprofit Sector Leadership Report – 2016”








Creating a Road Map for Improving Processes: Boys & Girls Clubs of America

Working with Accenture enabled us to develop a strategy and a course of action to implement an outcome measurement system to support the work of 4,000 Boys & Girls Clubs. Their ability to listen and assimilate our needs and challenges with their expertise made the project a huge success for BGCA, our member organizations and ultimately for millions of young people."

ED MISHRELL
Vice President of Boys & Girls Club of America


LEARN MORE

Today, analytics are accessible and affordable for virtually any organization, yet nonprofits seem to be lagging.



LESS THAN 4 IN 10

nonprofits have taken up data analytics but for those that have,



83%



report significant efficiency gains.



Data and analytics can be invaluable in helping nonprofits streamline operations and distinguish themselves in a crowded landscape. How is your nonprofit doing? Use the Accenture Nonprofit Analytics Maturity Model to help assess your progress.


LEARN MORE

ONE VIEW THAT CAN CHANGE THE WORLD:
PROJECT 8

Follow the lead of high-performing nonprofits, like PROJECT 8, where 300M+ rows of data provide a single, online platform and community for:

  • Accessing and analyzing data

  • Sharing exciting insights

  • Collaborating on important topics—from food security to the future of agriculture



By bringing researchers and data together in a more centralized tool, we’ll have researchers better anticipate future demands, we’ll make their insights more visible to the rest of us and, ultimately, we’ll help the world collectively do a better job of planning to meet the needs of 8 billion people and beyond.”

Sumair Sayani
President, The Demand Institute
Vice President, Nielsen



LEARN MORE

In an ever-connected world, nonprofits need to captivate constituents through personalized experiences. That means communicating with your constituents in the right place, at the right time, in the right way.



OVER 80%

of citizens consider it important to know the real impact of donations and volunteer work, and



44%


would be willing to donate at least 10% MORE for a personalized experience.

Source: Accenture Public Service Global Citizen Survey, 2017

Understanding and engaging your constituents in the digital era requires new tools, approaches, priorities and staff capabilities. Key lessons include having a data-driven approach, embracing your inner storyteller and engaging audiences on different platforms.

The payoff?

  • Generating new constituent relationships and strengthening existing ones

  • Leveraging those relationships to maintain continuous giving

  • And using cutting-edge technologies and systems to both improve money management—and seamlessly communicate impact to constituents




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MAKING A DIGITAL MASTERPIECE: NATIONAL GALLERY SINGAPORE



The use of digital technologies will enable the Gallery to transform the visitor experience to one that is participatory. As visitors learn about our artworks and programs, we want them to be able to share their stories with friends and create dialogues about their experiences with art.”

CHONG SIAK CHING
CEO, National Gallery Singapore



LEARN MORE

Technology is becoming critical to furthering the nonprofit mission—it’s not just for internal operations. Yet barriers persist. Two of the most common: inefficient service delivery and legacy infrastructures.

High-performing nonprofits are finding ways to put technology to work beyond the back office.



9 out of 10

nonprofits see efficiency gains from digital accelerators.



High tech can have high impact when your nonprofit focuses on:

  • Revitalizing your IT strategy

  • Integrating disjointed systems

  • Tapping into cloud and other “new IT” solutions

  • Building technology-enabled ecosystems for sharing what’s working—and compounding results across the nonprofit sector



USING AI TO IMPROVE THE WAY VISUALLY IMPAIRED PEOPLE LIVE AND WORK: NATIONAL ASSOCIATION FOR THE BLIND IN INDIA

Accenture shares our mission to empower the visually challenged in the workplace. Through the innovative use of technology, we’ve seen first-hand how the Drishti solution Accenture developed can enable visually impaired individuals to lead more inclusive and productive lives.”



PALLAVI KADAM
Executive Director, National Association for the Blind in India



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REACH YOUR HIGHEST PERFORMANCE

How can you transform the nonprofit of today into the nonprofit of the future?

Butterflies

Getting Nonprofit Right in the Digital Age

Whether for mission-service nonprofits, cultural institutions, foundations,
associations or multilaterals, Accenture helps the social sector thrive in the digital age.


ACCENTURE'S CAPABILITIES FOR NONPROFITS

ACCENTURE'S VISION FOR NONPROFITS

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LET'S GET STARTED

Elaine Turville
Elaine Turville

Managing Director,

Nonprofit Group, Accenture

Amit Patel
Amit Patel

Managing Director,

Nonprofit Group, Accenture

Mail to Amit Patel. This opens a new window. FollowAmit Patel on Twitter. This opens a new window.

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