Profitable growth is a strategic priority for most companies. Yet, it is elusive.
To better understand why, Accenture conducted global research among 700 C-level executives and their direct reports. The survey revealed that 82 percent of respondents say their business is now focused on cost reduction to reinvest funds in growth initiatives. The research examined their primary challenges in doing this: They have difficulty executing, there is lack of alignment at the executive level, operating models don’t flex for growth, and executives struggle to prioritize growth investments.
Leading companies can overcome these barriers to fuel profitable growth and enhance their future competitiveness.