Skip to main content Skip to Footer


Charging ahead: Reimagining the forecourt of the future


The nature of society is changing—driven by global consumer, industry and technology trends.

The future presents challenges as well as opportunities. Fuel retailers need to understand how a number of emerging developments can help them build and improve their businesses.

Disruptive Tech

Machine-to-machine communications and the Internet of Things are driving customer engagement and operational improvement.

By 2030 all new cars produced globally are expected to support 'connected' features1.
The number of smartphones in circulation is predicted to reach 6 billion by 2020, and wearable technologies are predicted to become mainstream.

Disruptive  technologies

Workforce patterns

Flexible working hours and at-home working—along with improved internet speeds are reshaping the “daily commute.

Approximately 4.2 million, or 14 percent of employees in the UK were classed as ‘home-workers’ in 2015 3.

Workforce patterns

Sharing economy

Vehicle-sharing services are disrupting traditional infrastructure and revolutionizing the way consumers and businesses use transportation.

Ride-hailing apps have claimed to generate up to 11 million rides a day globally4 and are expected to grow exponentially.

Sharing economy

Customer convenience

User-friendly, cross-platform digital technologies are offering consumers a wider range of flexible options.

Technology start-ups have been able to provide services quicker, more conveniently and at lower cost than competitors.

Customer convenience

Fuel diversification

Biofuels, LPG, fuel cells and batteries offer new sources of power.

Fully electric vehicles are now widely available, and hybrid electric vehicles (internal combustion + lithium-ion batteries) are offering flexibility and increased driving range.

Fuel diversification

1"Data to become new profit centre for car makers" 5 December 2015, The Telegraph Online © 2015. Telegraph Media Group Ltd via Factiva.
2"Global smartphone users to cross 6-bn level by 2020: Baidu" 15 February 2016, Press Trust of India © 2016. The Press Trust of India Limited via Factiva.
3"Home worker numbers rise by 800,000" 5 June 2015. Press Association Newswire ©2015. The Press Association via Factiva.
4"Ride-hailing apps on the rise". 31 May 2016, SMEBiz News / The Star Online © 2016. Star Media Group Berhad via Factiva.


Who is the retail fuels consumer of the future?

  • Expects personalisation and speed

  • Values ethical practices

  • Seeks price transparency

  • Is connected to multiple digital platforms

  • Expects physical retail plus digital options—"clicks and mortar"

In the News: Accenture Fuel Retail experts Neale Johnson and Mark Gregg discuss the future of Fuels Retail: More than fuel in the future.

This article first appeared in Petroleum Review's April 2018 Retail Marketing Survey supplement, published by the



What do fuel retailers need to do to start their journey to meet—and exceed—the evolving needs of digitally-savvy consumers?

Start with data

Start with data

Having quick and easy access to the right data can help fuel retailers:

  • Shape retail offerings based on demographics and geographic information

  • Personalise offerings for each customer based on previous purchases

  • Optimize operations, improve maintenance regimes and reduce downtimes

Collaborate and innovate

Collaborate and innovate

  • Understand relevant, disruptive technologies that can enable innovative service offerings

  • Identify the best partners to deliver these digitally-enabled, higher levels of service

Improve agility and speed

Improve agility and speed

The velocity of change will not slow down so prepare to be agile:

  • Structure your business to identify, accept and act swiftly on emerging threats

  • Future-proof capabilities at sites and head office locations




Digital Energy On YouTube

Subscribe to our YouTube playlist to discover how digital is transforming oil and gas.



Follow us on LinkedIn for the latest insights on the oil and gas industry.


Topics highlighted