There is a new reality in Medicare: Boomers are here, consumers are retiring later, and they are more digital than ever. Current approaches to Medicare marketing that are laser focused on the 65th birthday need to change or will fail. Health plans that pivot quickly to deliver appropriate tools and experiences to boomers aging in to Medicare eligibility will have a substantial revenue opportunity at their fingertips. This session presents the latest research and a personalized omnichannel journey for this new age-in generation.
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