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Fjord Trends 2017 Summary

  1. : Where next, now that everyone's a storyteller? It is time for brands to give their audience the space to shape their own story.

  2. : Rewiring for innovation. Breaking down silos to create fertile ground for organization-wide innovation.

  3. : As Mixed Reality moves towards the mainstream, let's turn away from single reality experiences to focus on harnessing and combining all types of reality.

  4. : The focus is now on the car as a connected mobile environment in which things happen via multiple devices.

  5. : From the smart home to the helpful home, with services built around and for humans rather than technology and objects.

  6. : Don't get stuck in the middle! With a polarized brand landscape, brands sitting in the squeezed middle will need to optimize their strategies in order to survive.

  7. : Humanizing chatbots, emotional intelligence (EQ) becomes a critical A.I. differentiator.

  8. : Organizations should start to think about social experiences to guard against unintended consequences of their activities.

 

INTERESTED IN WHAT WE SAID LAST YEAR? DOWNLOAD THE FJORD TRENDS 2016 REPORT [PDF]

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