The one-of-a-kind eBoutique we designed puts the customer first through the Accenture Digital Catalogue: transforming products into luxury experiences and offering services tailored to individual customer needs. Larusmiani’s dedication to its clientele shines through and allows the eBoutique to extend the brand’s stylist personalities. Customers can interact with the videos, which showcase each product collection, to figure out what suits their personal
needs. The eConcierge, which is manned entirely by the in-store team, offers services such as customer pick-up in a customized Bentley, and tailoring for their clothing. Clients can even reserve items online to collect in the boutique, allowing the brand to create a connection between a client’s digital and physical presence.
But HOW did we create this seamless connection from site to store? Our solution was the Accenture Digital Catalogue, an app that supports the sales process end-to-end, simplifying and enriching the interaction among stakeholders and boosting the in-store experience. Featuring a combination of augmented reality, personal assistance and image recognition, it makes the showroom fully digitalized, virtually expanding the sample collection. The app is also integrated with the order management system, showcasing the whole collection while taking orders simultaneously, speeding up the sales session.
Even better than that, it is discerning, just as clients would expect their in-store advisors to be, personalizing
the offers specifically designed for each individual.